Pregrad – Performance Marketing Bootcamp

✦ Most aspirational role for freshers 2026

The Role You're Training For

Performance Marketer

The person who decides where rupees go — and makes them multiply. Every startup, D2C brand, and agency in India is desperately hunting for this person.

₹4 – 6L

Average fresher annual salary · Bengaluru / Mumbai / Delhi NCR

→ Performance Marketing Executive (Year 0–1)
→ Performance Marketing Manager (Year 2–4) · ₹10–18L
→ Head of Growth / VP Marketing (Year 5+) · ₹25–50L+
→ Freelance Performance Marketer · ₹1,500–5,000/hr

Performance Marketing Executive

Runs Google & Meta Ads, tracks ROAS, A/B tests creatives

₹4–6L PA · Fresher

Growth Marketing Associate

Funnels, landing pages, email drips, conversion rate optimisation

₹4.5–7L PA · Fresher

Paid Ads Specialist

PPC management, keyword bidding, audience targeting, reporting

₹4–6L PA · Fresher

Digital Marketing Executive

Full-stack digital — SEO, ads, analytics, social media

₹3.5–5.5L PA · Fresher

The Curriculum

8 modules. Real tools.
Built to get you hired.

Every module mirrors exactly what India's top D2C brands and agencies test in interviews. No fluff, no filler — just the skills that put offers on the table.

8 Modules 1 Capstone Project 5 Brand Case Studies Live Campaigns on Real Ad Accounts

MODULE 01 · FOUNDATION · 7.5 hrs

Introduction to Performance Marketing

What performance marketing really means — and why it pays more than any other entry-level marketing role. PPC, PPL, PPS, PPE models demystified. All the metrics your hiring manager will quiz you on: CPC, CPA, CTR, ROAS. B2B vs B2C performance strategy, and the channels that drive results: SEM, Social, Affiliate, Display, Email.

7.5 hrs 🔍 Case Study: How Bewakoof scaled to ₹300Cr on performance channels alone

MODULE 02 · STRATEGY · 13.5 hrs

Marketing Funnels & Buyer Psychology

Map the full customer journey — TOFU, MOFU, BOFU. Build buyer personas using Notion AI and ChatGPT. Understand what touchpoints convert at each funnel stage. Deep-dive into AOV, CPA, ROAS, Realized ROAS — and what each number is actually telling you. Includes a live funnel teardown of a real Indian D2C brand.

13.5 hrs AI — Notion AI + ChatGPT 🔍 Case Study: Lenskart's full-funnel teardown — how they turn browsers into buyers

MODULE 03 · PLANNING · 6.5 hrs

Media Buying & Landing Pages

The media buying process from brief to execution — and how to build a media plan that doesn't waste a single rupee. What makes a landing page actually convert: AIDA in action, above-the-fold design, CTA placement. You'll analyse and score real landing pages, then build one for your capstone brand.

6.5 hrs 🎯 Project: Media plan + landing page for AdSuccess Studio capstone brand

MODULE 04 · CORE ★ · 23 hrs

Google Ads — Search, Display, Shopping, Video & App

The deepest Google Ads education you'll find outside an agency. Live campaign builds across every format — Search, Performance Max, Display, YouTube Video, Shopping, App, and Smart campaigns. Google Auction mechanics, Quality Score, bidding strategies. Advanced optimisation using the Quad-Core Framework. Automated rules. Reporting with segments. Google Merchant Centre setup for D2C Shopping campaigns.

23 hrs Live Campaigns 🎯 Project: Full Google Ads account build for "CrunchBowl" D2C snacks brand 🔍 Case Study: How Nykaa uses Google Shopping to dominate beauty search

MODULE 05 · TRACKING · 6.5 hrs

Google Tag Manager & Conversion Tracking

Conversion tracking is the skill that separates a "digital marketing student" from a "performance marketer." GTM setup, Tag and Trigger configuration, debugging. Conversion Goals in Google Ads. Tracking via GTM and conversion templates. You'll know exactly where every rupee of ad spend is going — and prove it with data.

6.5 hrs 🎯 Project: Full GTM + conversion tracking setup on capstone brand website

MODULE 06 · CORE ★ · 30 hrs

Meta Ads — Facebook & Instagram Ads Mastery

The most comprehensive Meta Ads module you'll find in India. Facebook auction mechanics. Learning phase explained. Competitor research using Ads Library, SimilarWeb, Social Blade. Every bidding strategy decoded — Highest Volume, Cost Cap, Bid Cap, ROAS Goal. Dynamic Creative. Catalog & Product Sets. Retargeting sequences. Lookalike audiences. A/B testing. Deep link setup. CRO through Meta. Build a complete Sales Campaign from scratch for a D2C brand — with real rupee spend.

30 hrs Live Campaign 🎯 Project: End-to-end Meta campaign for "GlowLab" D2C skincare brand 🔍 Case Study: Mamaearth's Meta retargeting playbook that drove repeat purchases

MODULE 07 · DATA · 11.5 hrs

Google Analytics 4 — Read the Numbers, Tell the Story

GA4 setup and configuration. Full reporting walkthrough — traffic sources, engagement, conversion events. Attribution models in GA4. Filtering out internal traffic so your data is clean. Custom session and engagement timer configuration. Connect GA4 data to your ad campaigns and understand exactly what's working — and what's costing you money.

11.5 hrs 🎯 Project: GA4 dashboard + weekly performance report for capstone brand

MODULE 08 · AUTOMATION · 6.5 hrs

Marketing Automation with Zapier & Brevo

Work smarter, not harder. Automate the repetitive stuff so you can focus on strategy. Build Zapier workflows that sync Meta Leads directly to Google Sheets and CRM. Automate welcome email sequences triggered by Razorpay payments. Event-based automations for webinars and workshops. Email drip sequences via Brevo. The marketer who automates frees 10 hours a week — and their manager notices.

6.5 hrs AI — Zapier + Brevo 🎯 Project: Full automation workflow — Meta Leads → Sheets → Email sequence

Capstone Project · Runs All 8 Modules

AdSuccess Studio

Your capstone isn't a test — it's a complete performance marketing campaign for a real-world brief. You run Google Ads, Meta Ads, build the landing page, set up tracking, automate the lead flow, and present results. It's the centrepiece of your portfolio.

✓ Live Google Ads + Meta Ads campaigns

✓ GTM + GA4 tracking fully configured

✓ Landing page built and optimised

✓ Automated lead nurture sequence

✓ Final performance deck presented to panel

Mock D2C Brands — Your Practice Ground

You don't practice on theory.
You practice on brands.

We built 5 fictional Indian D2C brands — each with a full brand brief, audience profile, and campaign objective. Your work on these brands becomes your portfolio. Interviewers will ask "have you run Meta ads?" You'll say yes — and show them.

✨

GlowLab

Skincare · D2C

Targeting urban women 22–35. You run Meta Sales + Retargeting campaigns, write ad copy, set up the pixel, and optimise for purchases.

Meta Ads · GTM · GA4 · Automation

🥗

CrunchBowl

Healthy Snacks · D2C

High purchase intent. You build Google Search + Shopping + PMax campaigns, set up Google Merchant Centre, and track ROAS.

Google Ads · Shopping · GTM · GA4

👕

WearNow

Gen-Z Fashion · D2C

Fast-moving inventory, high visual impact. Meta Catalog campaigns, lookalike audiences, dynamic product ads, A/B test creatives.

Meta Catalog Ads · Media Buying · Funnels

💪

FitFuel

Supplements · D2C

Subscription-first. You build the buyer persona, map the funnel, write the landing page using AIDA, and set up the Razorpay → email automation via Zapier.

Funnels · Landing Page · Zapier · Brevo

☕

BrewBox

Premium Coffee · D2C

Premium positioning. You build the media buying plan, YouTube pre-roll campaign, GA4 dashboard, and automated welcome sequence for new subscribers.

Media Plan · YouTube Ads · GA4 · Brevo

Your portfolio on graduation day

✓Live Meta Sales campaign with ROAS data (GlowLab)

✓Google Ads account — Search + Shopping + PMax (CrunchBowl)

✓Meta Catalog + Dynamic Ad campaign (WearNow)

✓Media plan + AIDA landing page + Zapier workflow (FitFuel)

✓GA4 dashboard + YouTube campaign + Brevo drip (BrewBox)

✓Full AdSuccess Studio capstone deck presented to panel

Real Brand Case Studies

Understand why India's best brands
win — then copy the playbook.

Theory is forgettable. Watching a real brand's performance strategy get torn apart frame by frame — that stays with you forever. Every core module includes one deep-dive teardown.

Bewakoof

Fashion D2C

How Bewakoof built a ₹300Cr brand using performance marketing with zero celebrity endorsements

PPC-first growth model, CAC management on razor-thin margins, Meta + Google split strategy. How they used performance data to decide which product categories to expand into.

Module 01

Lenskart

Eyewear D2C

Lenskart's full-funnel teardown: how they manage CAC vs LTV across Google and Meta simultaneously

Mapping the customer journey from first Google search to repeat Meta retarget. How the AR try-on feature cut CAC by improving landing page conversion. Attribution models used to decide budget split.

Module 02

Nykaa

Beauty D2C + Marketplace

How Nykaa uses Google Shopping campaigns to dominate high-intent beauty search — and protect margin

Product feed optimisation, Smart Shopping vs Performance Max strategy, bidding by product margin tier. How they use Google Merchant Centre data to inform which SKUs get ad spend — and which don't.

Module 04

Mamaearth

Skincare D2C

Mamaearth's Meta retargeting machine: how they turned first-time buyers into loyal repeat customers at scale

3-stage retargeting sequence using custom audiences. Dynamic Creative testing at scale. How the learning phase was managed during peak sale periods. Lookalike strategy segmented by LTV cohort — not just purchaser.

Module 06

Groww

Fintech

How Groww uses automation to onboard millions of users without adding headcount — a masterclass in Zapier + CRM at scale

Event-triggered email sequences based on app behaviour. How Meta Lead Ads sync directly to their CRM for instant follow-up. Retargeting users who started KYC but didn't complete. The automation stack that handles 50,000 new signups a day.

Module 08

Common Questions

Everything you need
to say yes with confidence.

Absolutely not. We have students from Engineering, Commerce, Arts, and Science backgrounds. Digital marketing rewards skills and results — not degrees. If you can follow instructions and do the work, you qualify.

The course is fully online, live + recorded. You attend live sessions (evenings, India time), and all recordings are available for 12 months. You can be anywhere in India.

Yes. In Module 05 you will set up and run a real Meta or Google Ads campaign with a small budget (we recommend ₹300–500 of your own money — it's the best investment you'll make). You'll see real results, real data, and add it to your portfolio.

YouTube teaches concepts. This course produces outcomes. The difference is structured progression, live feedback on your work, peer learning in a cohort, and most importantly — a portfolio of real deliverables that you walk out with. No YouTube video gives you that.

We don't guarantee placement — no honest course should. What we guarantee is that you'll leave with a portfolio, a strong LinkedIn, and the interview skills to confidently compete for the best entry-level roles. The rest depends on you showing up and doing the work.

This is designed for exactly that. Sessions are in the evenings. At 40 hours over 3 weeks, you can complete it without quitting your current job — and transition cleanly once you have your portfolio and interviews lined up.

Yes. You can pay ₹10,000/month × 3 months. Just select the EMI option when you pay. No credit card needed — works via UPI.

Become a
Performance
Marketer.

Most graduates are stuck in a frustrating loop.

Performance Marketer

8 modules. Real tools.
Built to get you hired.

You don't practice on theory.
You practice on brands.

Understand why India's best brands
win — then copy the playbook.

The marketer who uses AI doesn't replace the one who doesn't.
They do the work of five of them.

What students say happens
when theory meets practice.

Right fit. Wrong fit.
Be honest with yourself.

One investment.
One career-changing decision.

Everything you need
to say yes with confidence.

Your first marketing job is 40 hours away.

Become a Performance Marketer.

Most graduates are stuck in a frustrating loop.

Performance Marketer

8 modules. Real tools.Built to get you hired.

You don't practice on theory.You practice on brands.

Understand why India's best brandswin — then copy the playbook.

The marketer who uses AI doesn't replace the one who doesn't.They do the work of five of them.

What students say happenswhen theory meets practice.

Right fit. Wrong fit.Be honest with yourself.

One investment.One career-changing decision.

Everything you needto say yes with confidence.

Your first marketing job is 40 hours away.

Become a
Performance
Marketer.

8 modules. Real tools.
Built to get you hired.

You don't practice on theory.
You practice on brands.

Understand why India's best brands
win — then copy the playbook.

The marketer who uses AI doesn't replace the one who doesn't.
They do the work of five of them.

What students say happens
when theory meets practice.

Right fit. Wrong fit.
Be honest with yourself.

One investment.
One career-changing decision.

Everything you need
to say yes with confidence.